Sony wants to put more money into new brands in the future and give us more than sequels

In the future, Sony’s PlayStation Studios should invest just as much money in new brands as in well-known brands.

Sony not only relies on well-known brands and franchises, but also on completely new names. Titles like Returnal, Ghost of Tsushima and many more. This is likely to be even more pronounced in the future and the risks will increase. In an investor briefing, it was now discussed that PlayStation Studios should invest just as much money in new brands as in existing franchises. This represents a significant increase.

Sony’s PlayStation studios are cutting corners on new and old brands

That’s what it’s about: title like Horizon Zero Dawn, Ghost of Tsushima or Returnal were big ventures for Sony because they represented experiments with new stories and unfamiliar names. Accordingly, investments in new brands are always more risky than investments in existing, established and successful franchises. In 2019, for example, Sony’s spending on first-party games was split in such a way that around 77 percent went to existing brands and the rest to new ones.

But that is changing now. At the very least, Sony wants to make sure there’s a 50/50 split by fiscal 2025. Then just as much money would flow into fresh, unknown games and IPs as is invested in well-known brands. A correspondingly more balanced division sounds very promising at first glance (via: PushSquare).

More new IPs! Overall, for us, this should mean that there will be more new game brands over time. More fresh ideas and more new untold stories. Ideally, that’s a good thing. And the well-known brands are not lost to us, but can continue to get their long-awaited sequels.

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Of course, this also fits in well with Sony’s plan to focus more on online and service games in the future. Two of these long-term titles are expected to be released in the 2022 financial year. In addition, there are apparently plans for “aggressive growth” by Sony on PC and iOS as well as Android. Which in turn could go well with a possible PS Plus launcher for the platforms:

At the moment, of course, all of this is still a thing of the future and we’ll have to wait and see how the whole thing ultimately translates into games and releases. Next up is the launch of the newly revised PS Plus offer from Sony, which is currently causing a sensation. Here you can find our GamePro first impression of PS Plus Premium and Co.

Would you rather: More sequels or rather more new games with completely unknown brands?