Activision Blizzard Sales Plunge; Call of Duty as a rescue?

The publisher Activision Blizzard has recently published the current business figures and is there not a very good picture away. Specifically, these are the figures from the second quarter of the current fiscal year, which ended on June 30, 2022. What is certain is that the trend is currently steep downward works, but at least there is a glimmer of hope in the form of Call of Duty.

These are the current numbers

According to the financial report, Activision Blizzard had sales of $1.64 billion book. At first glance, that sounds anything but bad. But in the comparable period of the previous year, there were still $2.3 billion. Accordingly, the turnover of the publisher clearly collapsed. The profit is even by 68 percent dropped to $280 million. However, a negative trend can not only be seen in finance. As Activision Blizzard announced at the investor conference, the number of monthly active user (MAU) fell below the magic mark of 100 million for the first time since 2019.

In the past business figures were only 94 millionthe peak was at the beginning of last year 150 million monthly active users.

Is Call of Duty the rescue?

According to the publisher, the negative trend is due to the weak performance of some draft horses. In particular, the first-person shooter Call of Duty: Vanguard fell short of expectations. But at the same time, the shooter series the greatest hope from Activision Blizzard indicate an imminent trend reversal.