But no flop? Black Adam is definitely making a profit!
Are Warner, DC and Dwayne “The Rock” Johnson once again with a proverbial blue eye escaped? The Hollywood star and former wrestler’s superhero debut proved neither fish nor meat at the global box office. Although Black Adam was able to climb to the top of the cinema charts, he didn’t leave much of an impression there. After it was rumored several times in the past few days that the new DC blockbuster to financial disaster would develop, insiders are now relativizing this representation. Black Adam could even be profitable for everyone involved.
Black Adam: Is the superhero film actually a mega flop?
On Tuesday, December 6th, we reported on the looming mega-flop approaching for Warner, DC and Dwayne “The Rock” Johnson at the worldwide box office emerging. As international media rumored, Black Adam would be on the verge of one Loss of 50 to 100 million dollars drive in
The figures known so far support this representation. With a production budget of approx $195 million and a marketing budget of $100 million, a blockbuster production like Black Adam would have to bring in at least double that in order to at least make it into the profit zone. This more than 600 million dollars However, there is a box office result of slightly more than $384 million opposite to.
Black Adam: According to insiders, it wasn’t a flop at the box office
Insiders now vigorously contradict this representation. One should include various factors in this calculation, such as Merchandise income not overlooked, according to a report by deadline. Producer Joe Singer referred to reports of a possible loss the comic adaptation Black Adam as wrong. The actual marketing budget was significantly lower because the film was advertised on the main actor’s social media channels.
Dwayne “The Rock” Johnson features cross-platform on TikTok, Instagram, Twitter and Facebook half a billion followers. Marketing power for which you didn’t have to pay any additional costs. One would also start with the release for the home cinema market and the broadcast on the in-house Streaming service HBO max earn extra money with Black Adam. According to Deadline, all of these factors are even a profit of 52 to 72 million dollars possible.
The future will have to show to what extent one of these contradictory representations is correct. Most likely, as so often, the truth lies somewhere in the middle. Allegedly, however, the preparations for Black Adam 2 are already in full swing. Apparently you have warner continued faith in Black Adam.