TikTok is considering implementing paid subscriptions following Instagram’s measures

A day ago we saw how Instagram announced a payment plan for its creators. Just 24 hours later, TikTok appears to be working on a similar system of paid subscriptions.

TikTok, the world’s most downloaded app, confirmed yesterday that it is testing a paid subscription system, paving the way for creators on the short video platform to charge for their content.

But, removing that statement, we don’t know much more. The company hasn’t shared details on when it might roll out to creators, how many creators are currently testing it, or what the payment structure might look like.

Company spokesman Zachary Kizer said in an email to The Verge that the subscriptions were a “concept that has been tested” and that “We’re always thinking of new ways to add value to our community and enrich the TikTok experience.“.

The way TikTok is going to add direct payments to creators to its successful business model is something to question. to the experts, for many reasons.

The main advantage of the app over its competitors is its amazing algorithm, which causes content to appear on users’ For You pages. It’s a way for creators to reach users and ideally convert them into subscribers.

But if creators reserve their best content for subscribers, these are likely to be unavailable to feed the algorithm, which in turn could reduce commitment, since in theory it is not being shown to non-subscribers.

This is not a problem unique to TikTok, of course; all digital platforms trying to help content creators and influencers monetize their content are trying to balance engagement with direct creator monetization.

Being the creators themselves who they have to be able to predict what content subscribers will be willing to pay for, and what content will help them better promote their own work.

TikTok’s trial of paid subscribers comes after Instagram announced that it is also launching a trial of paid subscriptions with a small number of creators and influencers.

Subscribers will pay a monthly fee to access exclusive content from the creators they follow, including Stories and live videos. The different tiers will range in price from $0.99 to $99.99 per month, depending on what the creator decides to charge.