Always the same advertisement on Youtube: Solution is imminent!

Anyone who is often on the video platform YouTube will know it: On a few days you get the same advert in front of your face over and over again. Of course, for users who want to support their favorite YouTubers by actually watching the ads, this can get pretty annoying, which may also harm the companies behind the ads. Who would want to buy a product that got on your nerves for days? A lot of money is probably lost here if a single user is shown the same advertisement over and over again.

YouTube releases ad spam solution

YouTube has probably noticed this too, which is why they now want to give companies more options to control how often their ads are shown to certain users. In February this year, YouTube released a new project called Display & Video 360, which revolved around advertisements on various smart TV apps. This tool is now powered by the new YouTube Frequency, which allows companies to determine how often their ads are shown, both on the Smart TV app and on mobile and browser.

“You can now supplement your reach by actively setting a weekly frequency goal – a solution that only YouTube can offer. By combining our unmatched audience reach and leading machine learning capabilities, advertisers can now optimize how often viewers see their ads in a week. This not only means more efficient spending, but most importantly, a better experience for viewers.” explained YouTube in a new blog post.